Personal Information We Collect from You
You can visit our Site and our mobile site without providing any personal data to us. However, in order to take advantage of certain features, offerings, or other functions on our Site and/or mobile site, you may be asked or required to provide personal information. For example, depending on the feature or service you wish to access, we may collect personalized information such as name, address, e-mail address, telephone number, credit card information, household information, demographic information and/or information about your interests (collectively referred to as "Personal Information"). You can always choose not to provide information; however, if you choose not to provide such information, you may not be able to access or use certain Site (or mobile site) features, functions or services.
Personal Information We Collect from Other Sources
We may also receive information about you from other sources, including third parties that help us update, expand and analyze our records and identify new customers.
Usage Information We Collect
We collect additional information about how you use and access the Site ("Usage Information") to analyze trends, administer the Site, track user's navigation on the Site and gather broad demographic information for aggregate use, which enables us to improve the Site by making it more accessible and easier to navigate.
How Do We Use Your Information
We may use your Personal Information to deliver general promotional and marketing materials to you, via e-mail or physical mail, regarding Rainbow Bridge and its products and services.
We may use your Personal Information to fulfill your requests for our products, programs, or services, to respond to your inquiries, to offer you other products, programs or services that we believe may be of interest to you, to survey you and otherwise for the purposes for which you provided the information.
We may combine your Personal Information with information that we collect from other sources and use it for research, market studies or to enhance the products and services we provide to you.
We do not sell or rent your Personal Information to outside parties.
We may transfer your Personal Information to our service providers who use that information to conduct Rainbow Bridge business.
We may share aggregated demographic information with our partners and advertisers. This is not linked to any personal information that identifies any individual person.
We may use your Personal Information to create personalized content, offers, services, and advertising.
We may disclose your Personal Information when we are required to do so by any law, regulation, or court order, subpoena, law enforcement, or other regulatory requirement.
We may disclose your Personal Information if we believe that such disclosure is necessary or appropriate to comply with applicable law, operate the Site or to protect the rights, property or safety of Rainbow Bridge, other Site users or others, or our partners, affiliates, sponsors, providers, licensors, or merchants, to prevent harm or loss, or in connection with an investigation of suspected or actual unlawful activity.
Publix uses secure connections at certain times on the Site ("Secure Transactions"). Using Secure Socket Layer (SSL) technology, personal information collected during the transmission of Secure Transactions is encrypted on your computer, then sent through the Internet as jumbled code and finally decoded on either Rainbow Bridge's secure server or the systems of the third party processing the Secure Transaction.